inlab is an innovation lab that pushes the frontiers of adult learning in the continuing education training (CET) space. inlab collaborates with companies, government agencies and training providers to empower adult learners to be future-ready. Over the last 5 years, inlab has grown and its role has expanded, outgrowing its present-day brand positioning. Management felt that it was time for a new business strategy to reposition the company as an innovative and forward-looking brand.
Integrating the visual language across different communication touchpoints ensured a seamless online and offline brand experience. Beyond simply logos and communications, we created a series of illustrations reinforcing the brand across work environments.
A comprehensive brand usage manual was developed for future implementation. Its purpose is to ensure the brand stays consistent across all touchpoints. An online brand immersion session was also conducted to introduce the new identity, and its usage as well as involve and engage the multiple stakeholders in the brand
The idea of the identity was extended to its sub brands, amplifying its values with consistency across applications.