inlab is an innovation lab that pushes the frontiers of adult learning in the continuing education training (CET) space. inlab collaborates with companies, government agencies and training providers to empower adult learners to be future-ready. Over the last 5 years, inlab has grown and its role has expanded, outgrowing its present-day brand positioning. Management felt that it was time for a new business strategy to reposition the company as an innovative and forward-looking brand.
Integrating the visual language across different communication touchpoints ensured a seamless online and offline brand experience. Beyond simply logos and communications, we created a series of illustrations reinforcing the brand across work environments.