OVOL Singapore is a member of the Japan Pulp & Paper Group, headquartered in Tokyo, Japan. A leading eco-friendly paper and material supplier in Singapore, the brand boasts the widest range of printing papers and high-quality sustainable print solutions for visual communication materials. As a leading paper supplier of paper and print media, OVOL is constantly engaging its customers and potential clientele by staying relevant to the needs of the industry, business and community while sustaining and growing a healthy sales turnover.
Freedom of Expression was the campaign concept that was driven through iconic images of freedom activists. The aim was to encourage the creative communities and the brand owner to push their boundaries and express their creative selves in different ways. The brand also gets to amplify its value and engage its customers in a fresh and creative manner.
The concept allows creative ways of expression to flow through to the different paper categories with attractive hard casing to hold the paper swatches together.
The impeccable combination of colour and image varnish treatment brought attention to OVOL Paper with its innovative and sophisticated look.
The brand makeover campaign successfully invigorated the face of OVOL, emphasising it’s colourful and innovative personality at all customer touchpoints. The modernised look and feel of the brand and its creative expression across OVOL paper products and packaging keeps the brand in a leadership position to win a loyal and long-lasting stream of clients for its business.