Our client WSH Council (WSHC) approached us to develop a new brand identity after it is recognised as a statutory board and embraced a new vision and mission. Based on their new purpose, the new brand identity reflected their WSHC’s mission to raise the safety standards of Singapore through collaboration. The distinctive look achieved wide recognition. With the organization growing and recognizing a need for better control of their corporate collaterals, it was imperative that our solution communicated the desired message to the end user as clearly as possible. We conducted a collateral audit for them, compiled the solution and simplified it into a 60- page corporate identity manual.