Formerly listed on the Mainboard of the Singapore Exchange, Wheelock Properties is a real estate developer that owns Scotts Square and Wheelock Place in Orchard Road. Its residential property developments include The Panorama and Ardmore Three, Grange Residences and Parc Oasis.
The exquisite profile of its development and investment properties was the main inspiration behind our design concept for its annual report, that we taglined “Art & Living”. The theme was intended to underscore the nature of its tenants and buyers alike.
Our cover design was a play on the emblem “W” representing Wheelock Properties. Gold hot stamping was used to emphasise on its luxury properties, which defined the art of fine living. The inner pages consistently used gold fonts for the titles and black fonts for the main body text. The information for its inaugural Sustainability Report was presented using a green palette to help get the intended message across.
The overall publication, which was printed on fancy paper, had a contemporary feel to carry through its commendable performance that past financial year.