“ToolBox” was a new service offering by Straits Construction. For this project, we undertook the entire conceptualisation to realisation. The scope included naming, identity design, art direction and way finding signage and environment design. In that process, we transformed an industrial unit into a vibrant meeting and learning space.
Drawing inspiration from the word “Toolbox”, we created the identity made up of geometric shapes. The values of the brand were then placed inside each room. Utilising design thinking, we meticulously designed the artful look and feel of the space and furniture. What resulted was an inspiring environment for discussion, lectures and learning for the professionals.