The undulating plains, home to two championship courses, nestled within Tuas, are every golfer’s dream in escaping from the city’s hustle and bustle.
Raffles Country Club commissioned us to design a brochure to position the club. From our findings, the serenity and tranquility of the environment with lush greens was what retained members to the club and attracted the public.
The data from these findings allow us to convey the “experience” of the club, using a rich spread of visuals to convey the idea. The cover was kept clean, minimalist and refined. The manuscript typography kept the mood relaxed yet elegant from cover to content.
The art-directed photography kept the visuals impactful, with sprawling pages of green paving the way to artful colours of food images and shimmering pool waters.
The final outcome was an impactful and eye-opening brochure livened up with images, reflecting the personality of the club.