We had the exciting opportunity to work with PCI Limited, previously listed on the Mainboard of the Singapore Exchange, to rebrand and rebuild its corporate website. Headquartered in Singapore with operations in Indonesia, Philippines and China, PCI Limited designs, manufactures and delivers electronic products all over the world. The firm needed to replace its previous website with one that creates a better user experience. The new website was also to be aligned with the firm’s marketing goals and optimised to deliver a positive impression to attract potential hires.
In our approach, we utilised UX/UI to understand what users would look for on the website and the type of content and information they need. We set out to develop a dynamic site that would grow and evolve with the company. Keeping to this approach, we adopted a responsive design using corporate colours but keeping the website to a minimalist look. We utilised a full bleed carousel on the landing page to introduce PCI Limited to website visitors. We used strong imagery to convey the values of commitment and dedication that PCI embodies. The website’s CMS was based on Joomla, which had an easy-to-update backend. The website was also optimised for social sharing.
Due to the nature of PCI’s business, client privacy and security is key. For this reason, the website included a call-to-action footer to allow potential customers to reach out to PCI at any point on the website.
The revamped website enhanced PCI’s digital brand presence and reflected its progressiveness as a technology company.