We were brought onboard by Neoasia to re-position its brand so as to influence the way its brand and products are perceived by the savvy consumer market. Headquartered in Singapore since 1995, Neoasia has grown to establish itself in the aesthetic community as a distributor of a range of skincare equipment and products. Over the years, its geographical presence extended from Singapore to regional countries such as Malaysia, Vietnam and China. As we defined its brand re-positioning, we updated its identity, created the corporate identity manual and developed its corporate stationery such as carrier bags. We also created the marketing collaterals for its diverse range of products.