The Building and Construction Authority (BCA), an agency under the Ministry of National Development engaged us to create a microsite to present the digital version of their annual report published that year. Creating the online presence provided BCA the opportunity to present their annual report in an impactful way to reach out to a larger online audience. This was aligned with BCA’s aim of updating the public on the work that they were doing – in championing the development of an excellent built environment for Singapore.
In building the structure of the microsite, we were mindful that the microsite’s look and feel had to be aligned with BCA’s core corporate domain. The microsite was strategically crafted to highlight the narratives of its printed annual report. Navigation was kept simple to enable users to browse the pages easily and find information quickly.
The microsite was functional and distinct, making it a great channel to propagate greater awareness of BCA’s key role in shaping a safe, high quality, sustainable and friendly built environment for Singapore.